Jordan Patapoff & William Tyson Ferguson – Audiour

The craftsmen and creators in our city come in all shapes and sizes and boast talent like whoa. At Folklore, we usually gravitate toward trades that take us back to simpler times. Frankly, we like things that are clean and pretty. We’re not getting away from that entirely today. We’re just mixing it up a bit because you can’t tell stories about people in Austin without running into a couple of tech start-ups. So today we bring you a slightly different version of clean and pretty from a couple of innovative makers.

Jordan Patapoff and William Tyson Ferguson (WTF), the men behind Audiour, walked the same hallways, crowded the same water cooler and mused over downtown construction from the same balcony, never knowing that they needed one another. They had heard of each other through praise from co-workers, and we’d like to believe that WTF even chuckled unknowingly at Jordan’s waggish laugh rushing through the historic building. They were so close but so, so far away.

(In case we lost you when we got carried away by our own dramatic interpretation, Jordan and WTF worked at the same place for a long time and never knew each other.)



But still, it wasn’t their day jobs that brought them together. It was a brilliant but unattractive side project. Jordan had already developed the website, and WTF caught wind of it. Both entrepreneurs at heart, these two saw the potential in this idea.  Jordan already had the back-end all squeaky clean, but the front-end needed a facelift.  WTF probably thought something like, “Dang, this guy writes the illest code in all the land, but this looks like crap!” Good code, albeit pretty in its own right, can’t stand alone. It has to be easy to use, and it wasn’t long before WTF drummed up a visual of what Jordan’s website could be.

Audiour fills a void in the audio space. It’s the simple solution for sharing audio. You upload a sound file, and they magically generate a link so you don’t have to worry about file size, how long it will take to email to all your friends or any of that garbage – ‘cause nobody got time for that!

Other companies have done things in this same vein but catered to a more sophisticated recording crowd. Audiour picks up where those places left off and it couldn’t be simpler:



“There’s no limit to what you can upload. The weirdest things get uploaded,” said Jordan. He’s not just talking about new songs or inappropriate audio messages. He’s talking about Ted Williams inspiring the pants off of listeners, about consulting the masses for a solution to that clicking sound on your broken bike, about sharing the sound of your baby’s first heartbeat with family. See the amazing range of this thing? You need it, whether or not you knew it.

It won’t stop here. These two are working up all sorts of things for the future including a hardware component and audio filters – think Instagram, but audio instead of photo. “People climb mountains and have kids, but instead we have a website,” Jordan said. They’ve done it well and they’ve made it easy. Readers/Listeners, go upload your hearts out!